Baby & Pregnancy – Pharmacy Marketing Program

You can now have Instant Access
To an ongoing program of in-Pharmacy promotions.

She is in charge of the house, the kids, her job and most of what the family buys.  Mums are worth a fortune to Pharmacies.

Mothers are regularly buying products for themselves, their families, their friends or their businesses.  New Mothers (including Expectant Mothers) are frequent Pharmacy shoppers.

Mothers control 85% of household spending – Your Pharmacy needs to create programs that truly engage this remarkable group of women. Consider the facts:

• A high proportion of mothers talk about the products they use at home and the office
• Most mothers regulate the house hold budget
• 40% of “Baby Boomer” Mothers are involved in purchases for their aging parents
• Most grandmothers make substantial purchases for their grand children

Your Pharmacy needs to have a complete marketing Action Plan for you Baby and Pregnancy Department.

You can have access to the following marketing materials (Separate access is required)
- Email Ken Hobson –  ken@pharmacybiz.com.au to gain access

1. Online Mothers Information Group and “Baby Club” (as part of your Website)
2. Contact Mothers Groups and Play Groups
3. “Congratulations” – To new Mothers (System)
4. Online Birth Notices and “New Baby” pictures (as part of your website)
5. Instore Baby Photos
6. Co-Promotion with ”Baby Shops”
7. Sponsor “Ante-Natal Classes”
8. Would You Like more Information on being a Mum (Constant Promotion)
9. Baby Nurse
10. Dealing with Nappy Rash (Promotion)
11. “Asthma in Infants” Education Service
12. Win 2 Weeks Supply of Nappies
13. Learn about “Children and Medicines” Education Service
14. Topical Articles in Both “Childcare  Centes” and School Newsletters
15. New Mum Voucher Booklets
16. Play Group Sponsorship
17. ABC’s of Baby Care Slide Guide
18. Fridge Magnet Clip
19. Branded “Baby Wipe Towelettes”
20. Baby Sitters Emergency Information Magnet
21. “Baby Gift Registry” for Family and friends
22. Guest Speaking at Early Parent Classes and Pregnancy Education Classes
23. “Infant Book Club” (once a month in-store)
24. Sponsorship of a Baby Photographer

And Many More (We add new Promotions Each and Every week)

THESE (ABOVE) ARE ALL SPECIALLY WRITTEN MARKETING TEMPLATES AND COMPLETE PROMOTIONS SPECIFICALLY TO HELP YOU PROMOTE YOUR PHARMACY.  INCLUDING:

All you need for a complete array of themed and seasonal “Baby and Pregnancy Marketing Programs” for Your Pharmacy.

Note: Many of these “Programs” cross over into other Departments.

Take the hard work out of your marketing  - Easy to implement, Already “Done for You” Marketing that REALLY WORKS.

Email Ken Hobson –  ken@pharmacybiz.com.au for a FREE Information Pack.

Or – Use our Quick Contact Form Below:

Copyright Ken Hobson

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