ARTICLE RESOURCE LIBRARY

• - Featured Articles - (6)
• - Latest Articles (8)
• Attracting New Clients (Marketing) (81)
  • Branding – Positioning (USP) (26)
  • Community Sponsorships (3)
  • Competitions and Surveys (2)
  • Direct Mail – Making it work (22)
  • Make Sure both marketing & customer service goes – “hand in hand” (23)
  • Menus, Flyers, Catalogues, Brochures (16)
  • Networking (15)
  • Newsletters (12)
  • Outdoor Advertising (Eg: Signs etc) (9)
  • Promotional Items (8)
  • Public Relations & Press Releases (7)
  • Radio, TV, Newspaper Advertising (13)
  • Referrals and Word of Mouth (3)
  • Relationship, Strategic Alliance Marketing (16)
  • Resellers – Licenses – Franchising (1)
  • Stationary & Business Cards (7)
  • Telemarketing (2)
  • Viral Marketing (11)
  • Websites and The Internet (2)
  • Workshops, Seminars and Special Events (1)
  • Writing Ads (17)
  • Writing Articles and Books (2)
  • Yellow Pages (7)
• Customer Service and Sales Skills (95)
  • "Magic Pharmacy Moments" – What Customer Service is about (47)
  • At the Checkout / Till (18)
  • Client Communication Schedules (21)
  • Client recovery program (7)
  • Collect, Retain and Use “Client Information" (11)
  • Complaints resolution (15)
  • Customer Service & Sales Skills Basics (4)
  • Customer Service Staff Training (12)
  • Demos and Trials (1)
  • Developing a Customer Service philosophy document (13)
  • Educating Your Clients (7)
  • Ensuring that both your marketing & your customer service goes “hand in hand” (21)
  • Feedback Systems (7)
  • Following Up Clients (10)
  • Full & Complete Recommendations (13)
  • How Much is Each Client Worth to You (9)
  • Increasing Your Average Sale (16)
  • Increasing Your Conversion Rate (10)
  • Loyalty Programs (16)
  • Merchandising and Shop Fits (3)
  • NLP (3)
  • Phone Techniques (4)
  • Pre-Selling Services (2)
  • Pricing and Competitiveness (9)
  • Product Ranges (8)
  • Setting The Mood in your Pharmacy (22)
  • Thank You Cards (8)
  • Using The Web to Help with Your Customer Service (6)
  • What are your Clients Actually Wanting (28)
• eBusiness and Technology (6)
  • Developing an Intranet (2)
  • eMail Marketing (1)
  • Internet Basics (1)
  • Marketing Your Website (2)
  • Pharmacy Websites (1)
  • Point of Sale Software (1)
  • Selling Pharmacy Products OnLine (1)
  • Using Email (2)
• General Management (51)
  • Business Goals (22)
  • Business Planning (12)
  • Cost Control (6)
  • Decision Making (15)
  • Great Time Saving Tips (3)
  • Office Administration Tips (3)
  • Operational Management (8)
  • Purchasing (5)
  • Staff Leadership and Management (13)
  • Systems and Procedures (9)
  • Time Management Tips (5)
• Marketing Basics (23)
  • Developing a Marketing Plan (8)
  • Market Research (4)
  • Online Marketing (1)
  • Saving on Marketing Costs (7)
  • Test and Measure your efforts (4)
  • The Basics of Marketing (13)
• Personal Development (39)
  • Attitude and Motivation (30)
  • Beating Fear (9)
  • Following Thru with Action (14)
  • Goal Setting and Visions (16)
  • Helping Others (4)
  • Inspirational Quotes and Messages (12)
  • Never Quit (15)
  • Why are You in Business (13)
• Pharmacy Departments (48)
  • Baby and Pregnancy (24)
  • Beauty and Skincare (14)
  • General Pharmacy Promotions (31)
  • Natural Nutrition (24)
  • Professional Services (21)
  • S2 / S3 (Back Wall) (19)
  • Stop Smoking (11)
  • Weight Loss (18)
• Pharmacy Industry News (16)